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Noticias

Pablo Serrano as the new Business Development Manager

By | Noticias
Pablo Serrano is strengthening the team at Publips-Serviceplan as the new Business Development Manager. His joining the company comes just after the incorporation of Ainhoa de las Pozas, the new Executive Director at the Madrid head office. These signings are part of Publips-Serviceplan’s expansion within national and international markets, subsequent to its partnership with the largest group of independent agencies,...
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Grand Gold in Branded Content at the Best Awards

By | Noticias
The agency has been very successful at the main food marketing awards in Spain, the Best Awards 2018. Four campaigns for brands such as Makro, Amstel and the feature length film Paella Today received awards. Luis Piquer, Publips-Serviceplan’s CEO picked up the statuettes at a gala held during the Alimentaria Fair. Among these achievements the Grand Gold in Branded Content...
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“Movimiento Sin Piedad”, protesting against gender-based violence

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Together with the Asturian photographer and artist Juan Carlos Vega, Publips-Serviceplan is the agency behind “Movimiento Sin Piedad” (No Mercy Movement). It is a movement against gender-based violence and aiming for equality, through images and music; photography and the violin. A photographic and musical protest created with 22 black and white photos of important women in Spain. From the 8th...
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The Serviceplan Group closed the 2016/2017 financial year with an increase in sales of 14 per cent and generated agency fees of EUR 388 million

By | Noticias
The Serviceplan Group, Europe’s largest owner-managed communications agency, has closed a successful financial year in 2016/2017 (provisional results from 1st July 2016 to 30th June 2017). Over the year, Serviceplan increased its gross income (fees and commission) reaching EUR 388 million, which is a growth of 14% compared to the previous year’s EUR 340 million. These results are three times...
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A social network in virtual reality

By | Noticias
Facebook has launched its Facebook Spaces in Beta version, putting itself ahead of the distance communication trends which are already becoming clear within society. We are always looking to experience distance communication in the same way as we experience face-to-face communication. The first thing that needs to be done to access Facebook Spaces is create an avatar, a 3D representation...
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Google will turn your mobile phone’s camera into a smart machine

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Mobile phone cameras have already been getting smarter thanks to certain applications that help us to recognise objects when capturing them. In this respect, Google already offers us Google Translate for mobile, with the option of seeing a translation of a text captured by the device, through augmented reality. Now, the company has announced for the end of the year,...
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Banners in AR

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The British start-up Blippar has developed a new advertising format called “Augmented Reality Digital Placement” (ARDP). When the user activates one of the advertising banners that appear when navigating the web with their smartphone, they can see the product in augmented reality in front of them or be put into an immersive experience in a virtual environment generated by the...
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Publips-Serviceplan receives a JCDecaux Award for Val Venosta Apples

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Publips-Serviceplan achieved a JCDecaux Award for Outdoor Creativity for the project “Nature’s Graffiti” for Val Venosta Apples. Each year, JCDecaux presents these prestigious awards which recognise the best advertising actions that have topped the streets throughout the year. This is the third award that the agency has received for this sucessful campaign: A Sol at the International Festival of Advertising...
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Among the three best independent agencies in Spain

By | Noticias
Publips-Serviceplan has been awarded the third prize for the best Independent Agency which is given annually by the prestigious advertising and marketing publication, Control Publicidad. With 307 points, the agency came among the three independent agencies with most relevance in the country together with Shackleton and Comunica+A, following the judges vote made up of industry professionals and the publication’s readers....
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