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Noticias

The Serviceplan Group closed the 2016/2017 financial year with an increase in sales of 14 per cent and generated agency fees of EUR 388 million

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The Serviceplan Group, Europe’s largest owner-managed communications agency, has closed a successful financial year in 2016/2017 (provisional results from 1st July 2016 to 30th June 2017). Over the year, Serviceplan increased its gross income (fees and commission) reaching EUR 388 million, which is a growth of 14% compared to the previous year’s EUR 340 million. These results are three times...
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A social network in virtual reality

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Facebook has launched its Facebook Spaces in Beta version, putting itself ahead of the distance communication trends which are already becoming clear within society. We are always looking to experience distance communication in the same way as we experience face-to-face communication. The first thing that needs to be done to access Facebook Spaces is create an avatar, a 3D representation...
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Google will turn your mobile phone’s camera into a smart machine

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Mobile phone cameras have already been getting smarter thanks to certain applications that help us to recognise objects when capturing them. In this respect, Google already offers us Google Translate for mobile, with the option of seeing a translation of a text captured by the device, through augmented reality. Now, the company has announced for the end of the year,...
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Banners in AR

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The British start-up Blippar has developed a new advertising format called “Augmented Reality Digital Placement” (ARDP). When the user activates one of the advertising banners that appear when navigating the web with their smartphone, they can see the product in augmented reality in front of them or be put into an immersive experience in a virtual environment generated by the...
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Publips-Serviceplan receives a JCDecaux Award for Val Venosta Apples

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Publips-Serviceplan achieved a JCDecaux Award for Outdoor Creativity for the project “Nature’s Graffiti” for Val Venosta Apples. Each year, JCDecaux presents these prestigious awards which recognise the best advertising actions that have topped the streets throughout the year. This is the third award that the agency has received for this sucessful campaign: A Sol at the International Festival of Advertising...
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Among the three best independent agencies in Spain

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Publips-Serviceplan has been awarded the third prize for the best Independent Agency which is given annually by the prestigious advertising and marketing publication, Control Publicidad. With 307 points, the agency came among the three independent agencies with most relevance in the country together with Shackleton and Comunica+A, following the judges vote made up of industry professionals and the publication’s readers....
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“El Pelotari y la Fallera” for Amstel, wins a Lovie Award

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The campaign by Publips-Serviceplan, “El Pelotari y la Fallera” for Amstel was awarded a bronze prize at the prestigious Lovie Awards, which took place in London on 20th November. These awards are the most acclaimed awards in Europe in the area of digital communication. The winning campaign, in the category of Internet–Video: Food and Drink, was the first cinematographic experience...
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Jason Romeyko, Serviceplan’s new Worldwide ECD

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Jason Romeyko will take up a newly created role of Worldwide Executive Creative Director (WWECD) at Serviceplan International, which will involve creative leadership of 34 Serviceplan agencies (Amsterdam, Bogota, Bremen, Brussels, Buenos Aires, Delhi, Dubai, Frankfurt, Guayaquil, Hong Kong, Cologne, Lima, Lisbon, London, Lyon, Madrid, Milan, Mexico City, Miami, Moscow, New York, Panama City, Paris, Peking, Quito, Rennes, Santiago de...
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A sun for Publips-Serviceplan for their project “Nature’s Graffiti for Val Venosta”

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Publips-Serviceplan had a great achievement with a Sun in the Outdoor category of the XXXII edition of the Ibero-American Festival of Advertising Communication, held in Bilbao this Saturday. It was a bronze Sun awarded for the Project “Nature’s Graffiti” for Val Venosta apples. 2012 for “Masclet number 5” for Amstel in the Direct Marketing category. The award-winning campaign, “Nature’s Graffiti”,...
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