The film Paella Today won a Gold Brave Brain Award in the category of Branded Content at the first Never Zapping Festival.
Publips Serviceplan adds another award to its repertoire for this campaign at the international contest aiming to recognise the best advertising work created by agencies and advertisers based on the opinion and ratings of consumers. With a 100% charitable and altruist intention, the winners were chosen by a panel of judges that included real and anonymous consumers.
Paella Today is a film produced by Publips Serviceplan, but is also much more than that. It is a campaign headed by supporting brands from the Mediterranean like the Valencia Tourism board, Dacsa, SH Hotels and Garcima. An action that puts paella and a tourist destination and the heart of a transmedia and branded content campaign.