It is well-known that the Cannes Lions are to the advertisement what the Oscars are to the cinema, or the Grammies to the music. The world’s largest advertising event brings together advertising agencies as well as the global marketing industry to proudly expose their best work. For another year, Serviceplan Group has presented its campaigns at the Palais des Festivals. The group were awarded 2 Silver and 4 Bronze Lions, taking home a total of 6 Cannes Lions. These are some of the most successful, creativity bursting campaigns of our group.
BMW: The 8 – City Of No Cars – SP C Int
2 Bronze Lion: Film Craft
THE 8 is the international campaign that Serviceplan Campaign International and BMW have launched with a movie which was shot on the iconic Venetian canals. It embodies the philosophy of Bayerische Motoren Werke, being the first time a car has been physically driven through the canals of the mythical Italian city.
AUCHAN: The Gps Quality Label – SP France
2 Silver Lions: Brand Experience & Innovative Use of Print
The campaign by one of France’s leading retailers is a clear response to the food scandals that have affected Europe over the past few years. French consumers don’t know where their food really comes from and this campaign is designed to respond to them.
Instead of making promises that nobody believes in, Auchan has created a unique quality label that shows exactly where local farmers produce their products, using Google Street View technology.
DOT: The First Smart Media Device For The Visually Impaired – SP Inno/SP Korea
2 Bronze Lions: Design – Consumer Technology & Homewear and Curation of Data
DOT is the awarded brand with which Serviceplan already picked up a gold lion and a silver lion in the last edition of the festival, among other award-winning events. DOT Mini is the first intelligent Braille watch, a small device that represents a breakthrough for 285 million visually impaired people, who have limited access to written information.
BERLINER VERKEHRSBETRIEBE: Mind the Gap – SP Berlin
Bronze Lion: Travel
An awareness campaign designed for Berlin’s largest public transport company, which highlights the gender pay gap and inequality, which is 21% less. On Equal Pay Day, women paid 21% less for their public transport ticket.
PENNY – Organic Food for All – Serviceplan Campain Munich
An inspiring week that has paid off and in which Serviceplan has left their creative mark with great ideas. But these are not the only top campaigns of our group. We want to share one campaign with you of which we are sure that it will give you a lot of input. Be ready to get overwhelmed by the level of production.