Following the appointment, Mr. Piquer will lead the development of Serviceplan as cutting-edge agency in Spain and consolidate the headquarters of Valencia-Publips-Serviceplan-, as the group’s creative and innovative hub.
Until now, Luis Piquer was CEO of Publips and President of INRED, the first network of regional agencies in Spain.
One of Mr. Piquer’s goals will be the expansion of Serviceplan to 3 markets such as Portugal, North Africa and Latin America.
The hitherto managing director of Publips, Luis Piquer Trujillo, has been appointed CEO of Serviceplan Iberia following the entry of Serviceplan-the first independent German advertising group in Europe-, in the shareholding of the advertising agency Publips, with offices in Madrid and Valencia .
Luis Piquer, bachelor’s degree in Business Sciences and a Masters degree in Communication Management by the European Union, has developed his career in the last decade as CEO of Publips and since 2013 as the founding President of INRED, the first network of independent regional agencies of Spain.
Since the entrance of the German group in Publips, Mr. Piquer will lead both the development of Serviceplan as cutting-edge and leading agency in Spain as well as the consolidation of Publips-Serviceplan’s headquarters in Valencia as the group’s creative and innovative hub for everyone.
To this end, the international group intends to reinforce Spain and its headquarters in the Mediterranean, as a driver and catalyst of advertising innovation for the communication of numerous brands and agencies of Serviceplan, already present in 30 offices in 25 countries worldwide. Ultimately, Luis Piquer’s other goal will be the expansion of Serviceplan from Spain to other markets such as Portugal, North Africa and Latin America.