Iñaki Martí joins the agency as the new Executive Creative Director

By | Noticias
We have expanded our creative team with the incorporation of new talent. Iñaki Martí joins as the new Executive Creative Director, and Teresa García & Iris Fernández comprise the new Senior Creative couple.   Iñaki Martí will be in charge of the creative team at Publips-Serviceplan, as well as leading the international creative relationship with the Serviceplan Group, the international...
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Serviceplan group comes 22nd in Ad Age’s Global Ranking

By | Noticias
The Serviceplan Group has taken the 22nd position in Ad Age’s Global Ranking. Founded in 1945, the Agency Report is the yearly ranking of advertising agencies and marketing services which classifies agencies by gross income at a global level. The international group of agencies, which operates as Publips-Serviceplan in Spain, has made the Top 25 for the first time. “The...
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Pablo Serrano as the new Business Development Manager

By | Noticias
Pablo Serrano is strengthening the team at Publips-Serviceplan as the new Business Development Manager. His joining the company comes just after the incorporation of Ainhoa de las Pozas, the new Executive Director at the Madrid head office. These signings are part of Publips-Serviceplan’s expansion within national and international markets, subsequent to its partnership with the largest group of independent agencies,...
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Grand Gold in Branded Content at the Best Awards

By | Noticias
The agency has been very successful at the main food marketing awards in Spain, the Best Awards 2018. Four campaigns for brands such as Makro, Amstel and the feature length film Paella Today received awards. Luis Piquer, Publips-Serviceplan’s CEO picked up the statuettes at a gala held during the Alimentaria Fair. Among these achievements the Grand Gold in Branded Content...
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“Movimiento Sin Piedad”, protesting against gender-based violence

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Together with the Asturian photographer and artist Juan Carlos Vega, Publips-Serviceplan is the agency behind “Movimiento Sin Piedad” (No Mercy Movement). It is a movement against gender-based violence and aiming for equality, through images and music; photography and the violin. A photographic and musical protest created with 22 black and white photos of important women in Spain. From the 8th...
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The Serviceplan Group closed the 2016/2017 financial year with an increase in sales of 14 per cent and generated agency fees of EUR 388 million

By | Noticias
The Serviceplan Group, Europe’s largest owner-managed communications agency, has closed a successful financial year in 2016/2017 (provisional results from 1st July 2016 to 30th June 2017). Over the year, Serviceplan increased its gross income (fees and commission) reaching EUR 388 million, which is a growth of 14% compared to the previous year’s EUR 340 million. These results are three times...
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A social network in virtual reality

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Facebook has launched its Facebook Spaces in Beta version, putting itself ahead of the distance communication trends which are already becoming clear within society. We are always looking to experience distance communication in the same way as we experience face-to-face communication. The first thing that needs to be done to access Facebook Spaces is create an avatar, a 3D representation...
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Google will turn your mobile phone’s camera into a smart machine

By | Noticias
Mobile phone cameras have already been getting smarter thanks to certain applications that help us to recognise objects when capturing them. In this respect, Google already offers us Google Translate for mobile, with the option of seeing a translation of a text captured by the device, through augmented reality. Now, the company has announced for the end of the year,...
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Banners in AR

By | Noticias
The British start-up Blippar has developed a new advertising format called “Augmented Reality Digital Placement” (ARDP). When the user activates one of the advertising banners that appear when navigating the web with their smartphone, they can see the product in augmented reality in front of them or be put into an immersive experience in a virtual environment generated by the...
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