Faces without make-up at a beauty event? ETNIA Cosmetics has launched its “No make-up party”. A campaign with “attitude” in which the cosmetics brand communicated its new positioning. A positioning that says that beauty isn’t about covering up, but rather about discovering and expressing ourselves, helping to create the best versions of ourselves so that a new motto catches on: Attitude is beautiful.
With the help of Publips Serviceplan, Etnia Cosmetics created an event to launch the new brand positioning, whose only requirement was that guests attend without make-up, in order to communicate the new brand positioning. The first make-up party without make-up to be held by a brand. Taking place at an industrial space in Barrio de Salamanca, the celebrities Patry Montero and Andrea Molina were exceptional brand ambassadors.
With the concept of “No make-up party”, a selection of key guests from the beauty industry came together at this exclusive celebration decorated with a backstage theme. An action to demonstrate that Etnia is a brand with attitude. A real mission statement.