For the International Domestic Violence Elimination Day, the “No Mercy Movement” (“Movimiento Sin Piedad”), an initiative promoted by the Asturian artist and photographer Juan Carlos Vega and the journalist Katy Mikhailova, held its first gala at the National Music Auditorium.
The movement aims to commemorate such an important date, with a night filled with music and acknowledgements of various personalities and businesses that are fighting for gender equality. They were awarded four “No Mercy Movement” awards. Publips Serviceplan is the agency for this initiative which was launched nine months ago with a photographic exhibition of 22 portraits of famous Spanish artists, singers, sports women and politicians, that showed their most serious faces to denounce domestic violence.
The doctor Antonia Solvas, First Counsellor of the Asisa group, picked up the “MSP Leader of the Year” award, and the castanet player Lucero Tena received the “Committed Artist” award. Madrid Metro and the producer Bulldog TV were given the “MSP Solidary Company” and the “MSP International Tourism” awards respectively, for their commitment to various causes and their support for gender equality at work.
Furthermore, as part of the programme for this Global Day against Domestic Violence, the MSP exhibition was moved to MetroMadrid, featuring the metro’s employees that have collaborated to the cause with their portraits.