Bring out your Dipper side
We have launched a TV spot for Vidal Golosinas, “Bring out your Dipper side”. A piece with 10” and 20” versions that can be seen on household televisions via the following channels; Atresmedia Group, Disney Channel, Disney XD and Boing. The brand put its trust in Publips-Serviceplan for its first audio-visual campaign on the small screen which features its best-selling sweet.
The spot captures the Dipper XL spirit and the brand’s most well-known and sought-after product, which has been successful among children for its great taste and endless opportunities for fun and game s. This is part of a 360º campaign in which Vidal encourages consumers to “Bring out their Dipper XL side”.
As well as TV, the strategy also includes online actions on social media platforms like YouTube, Instagram and Snapchat. With this campaign, Vidal Golosinas aims to reinforce and increase the visibility of its best-selling products.