Energy Sistem launches its Christmas campaign in collaboration with Publips-Serviceplan
Publips-Serviceplan has launched Energy Sistem’s Christmas campaign. The agency developed a strategy based on TV and digital media to increase brand awareness, strengthen their “audio specialists” positioning and break free from conventionalisms. And for that, they chose a Lyrebird to be featured in this spot with its extraordinary sound.
The agency has created two videos for the occasion, one for TV and one for digital, which make clear reference to the brand’s claim, “Life is the best Technology”. Two pieces that, with a touch of humour, highlight their positioning in audio. The limelight is shared by a product of the company’s catalogue and a friendly bird that ends the videos.
The 20″ TV spot will be broadcast during this Christmas on major audiovisual media groups and it will have a 30% investment on Prime Time in networks such as Antena 3, Telecinco, La Sexta, Cuatro, Divinity, Neox, Energy, FDF, Be Mad, Mega, Nova and A3 Series. Moreover, the action will be reinforced by an investment in digital media, mainly on social networks such as Instagram, Facebook, Twitter and Youtube. Energy Sistem will also be present with prerolls on the websites of main communication groups, on the Smartclip platform, with a multi-screen online video and on Spotify, sponsoring musical content.
Through this action, the piece is expected to reach more than 1,200,000 views across all platforms.