Fernando Torres, new image for Jack & Jones
Fernando Torres is the new image for Jack&Jones. Atlético Madrid’s forward has been chosen by Jack&Jones to be their opinion leader for the new Fall-Winter 2015 collection.
“The boy” is the star of a series of spots signed by the agency Publips. According to Lorena Lopez, Marketing Manager of Jack & Jones, “Under the slogan The power is within you. Wear it”“, the new campaign aims to project through the prestigious and well-known player, the ability that everyone has to find within themselves the motivation to succeed in their day to day“.
Two 20″ spots have been filmed for television-the first will be shown on Wednesday at 10 p.m.-national TV stations- and a 45″ fashion film.
” In the spot, where various outfits are showcased from the brand’s Fall-Winter 2015 collection, you can see how young anonymous men get dressed and, instantly they change and become acquiring the security and leadership of Fernando Torres,” says Manu Cavanilles, General Creative Director of Publips. Something very associated, Cavanilles continues, with the campaign slogan ” The power is within you”. Wear it, and all the solid and inherent values of a brand like Jack&Jones.
Likewise, Fernando Torres, talks about the brand and how the shooting went. “It is a brand I have known for a long time. It was easy for me to decide. It allows you to dress for the occasion. Once I met them, it was even easier. One of the best shootings I have ever been a part of. It lasted a whole day. But I didn’t even notice. Usually, I feel embarrassed to see myself in the first shots of filming and it did not happen this time”.
Asked about what kind of clothes he feels more comfortable in he said: ” I feel more comfortable in jeans and a t-shirt like the majority of people. But there are always times when you need clothes that dress. And within those six Jack & Jones brands, you can find everything and that’s why it is easy to go there”.
Today, Jack & Jones is one of Europe’s leading producers of menswear with more than 1,000 stores in 38 countries, making it one of the strongest jeans brands in the market.