William Hill – Talk betting
William Hill’s digital campaign for Euro 2016 starts in Spain with a message for the enthusiasts of this competition: #HablaApostando (#TalkBetting) if unable to avoid opinionating when watching a match, why not transform those opinions into bets.
The digital campaign has been developed by Publips-Serviceplan and it includes: four launching pieces-including a video-spot and three audiovisuals in web format- plus several dynamic pieces aimed at improving conversion during the UEFA EURO.
In this sense, Carmelo and Willy, Publips-Serviceplan’s Executive Creative Directors maintain: “In Spain we are very opinionated, especially when it comes to football: we complain about the referee, we opine on the alignment, about who will score … and the funny thing is that sometimes we are right; therefore in this campaign we are focused on showing in a fun way that all these opinions expressed throughout a match, could become money if we bet”.
During the week prior to Euro 2016, and during the same, the campaign will be especially important on the digital channels of Facebook and Twitter, with a targeted approach to mobile devices that are those used by the target audience to make the majority of bets.
Also, the digital agency team will be responsible for managing this content on William Hill Spain’s social channels and the live special content campaign, which includes pieces aimed at increasing the engagement and conversion during the most important championship matches.
Finally, Publips-Serviceplan will also manage media relations from the PR department contributing valuable information on the most interesting contributions of the UEFA EURO.