The people of Valencia are going to learn Swedish…and they’re going to learn Valenciano!!!

Ikea appointed Publips to carry out its promotional campaign to mark the opening of its first store in Valencia on Tuesday 17 June and achieve a greater emotional link and involvement with the city. The central piece of the campaign is the “More than words” video, available on the IKEA YouTube channel, which has reached over 150,000 reproductions in just 3 days. Moreover, the Estación del Norte train station was fitted with the brand’s furniture to launch the message “molt lyklig”, which means very happy in Swedish.