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Publips and Jack and Jones at the 2015 Low Festival

Summer is par excellence the time for festivals; sun, beach, good music, electrifying nights and unique experiences. A clear example is the 2015 Low Festival, Benidorm’s indie rock music festival, which had Jack and Jones among its collaborators, a young brand that captures the spirit of the Low Festival and for which Publips designed and assembled a Tattoo Studio within its facilities.

 

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Publips designed for this edition of the festival-held the last weekend of July-, an area where concert goers “fire engraved” their experience in Benidorm thanks to the menswear brand. A sponsorship activation action for Jack and Jones by which thousands of lowers could choose a temporary tattoo that most represented their personality, among the four available designs.

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One of the tattoos also had a promotional code hidden to obtain in store and online shop discounts. Besides the tattoo experience, all the lowers could take home Jack and Jones backpacks tailored for the event and a bracelet. More than 20,000 people visited the stand in only 3 days.

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Social Networks gave good example of this with pictures of the final result and numerous mentions. Undoubtedly, a festival to remember with Jack and Jones by the hand of Publips.