Launch of Hisense’s futuristic Laser TV

We have organised the launch of the new Laser TV for Hisense. A huge event which brought together clients and journalists from Spain and Portugal to find out about the television of the future which will revolutionise the way we watch it.

Luis Figo was present at the event, an exceptional representative who allowed the attendees to get to know the Asian firm’s premium product. Publips-Serviceplan was in charge of designing and implementing the event, as well as managing PR with the 30+ Spanish media that attended the product launch.

At an industrial setting, full of futuristic elements, the brand wanted to present the new Laser TV to its most special guests, designed to create an extraordinary and sophisticated entertainment experience in any place, as well as an incredible visual experience thanks to its 100” screen. A showroom was also set up in the space to exhibit other top Hisense products, like the Black Inox refrigerators, air conditioning systems and new smartphones

The well-known ex-football player Luis Figo is the brand ambassador for Spain and Portugal. His involvement comes as part of Hisense’s endeavour to boost interaction with the FIFA World Cup 2018. Throughout the year, Hisense will join the rest of the world to celebrate one of the most important global sporting events as an official sponsor. Publips-Serviceplan will be in charge of activations in Spain related to this football event.