Publips-Serviceplan, starts working for the German cookie group Bahlsen

Publips-Serviceplan starts working for Balhsen, the leading cookie group founded in 1891 in Hannover, which has 5 production plants in Europe and that exports its products to 80 countries worldwide.

In a first phase, Publips-Serviceplan has been in charge of the brand’s digital revival. To do this, Publips-Serviceplan has developed Bahlsen’s new corporate website, 100% responsive and programmed under Typo3, a very powerful open source content management that lays the foundation of the web structure for the rest of the group.

In addition to a powerful technological development, an architecture of contents has been carried out that goes beyond corporate information, offering inspiring recipes with the brand’s cookies, that can be filtered, according to the consumer’s interests since the page puts user experience at the centre.

Within the web, an exclusive site has been designed and programmed for its star product Pick Up! It includes all the product range and many cooking ideas to enjoy-in every sense-, its rich crunchy cookie.

Lastly, it has developed a positioning strategy for the online universe with the management of the brand’s social channels: Facebook and Instagram.