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Publips-Serviceplan devises three events for Mercedes-Benz

Publips-Serviceplan has helped Mercedes-Benz stand out a little more, if that is possible, this Christmas by organising several events for the brand. The agency has been in charge of the internal communication for the company’s three Christmas events from 24 November to 6 January: a gala dinner, the Christmas Party for employees and the Three Kings party for the youngest members of the Mercedes-Benz family.

The concept behind all of the events has been “This Christmas shine like never before” and it has revolved around light. In addition to organising the events, Publips-Serviceplan has designed the creativity and production of pieces both online (microsite, emailing) and offline (vinyl of cars, etc.) that have made up the campaign directed to Mercedes-Benz’s internal audiences.