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Publips- Serviceplan creates the launch campaign for the “VICEROY/Antonio Banderas Design” collection

Viceroy entrusted Publips-Serviceplan again with the launch campaign for its new “VICEROY/Antonio Banderas Design” collection. Once again, the Munreco Group firm collaborated with one of Spain’s most internationally successful person, Antonio Banderas, to develop together a line of watches and accessories linked to the actor’s own brand.

The agency was in charge of developing the collection’s launch image presented to the media a few days ago. The campaign ads can be seen in press and POS displays during the following month of December with graphics set in the National Art Gallery of Sophia (Bulgaria), the result of Juan Carlos Vega’s photo shoot as photographer for Publips-Serviceplan’s, this past October. A creative line based on the same criteria generated by the collection: spontaneity, transparency and seduction.

With this line of watches and accessories – masculine and feminine – the Malaga actor goes one step further in his new facet as a designer, linked to his own brand, Antonio Banderas Design, as well as to Viceroy since he is one of its ambassadors in re-launching the brand under the concept “Viceroy is what I am.”