Publips-Serviceplan has started working with Hisense, the Chinese electronic goods multinational. Hisense, one of the Top 3 global television. manufacturers, will be the official sponsor of the Euro 2016 cup in France. This is the first time a Chinese company has sponsored the competition in its 56 years of history.
To communicate this sponsorship, Publips-Serviceplan has created a strategy for the Chinese multinational including outdoor media, PoS displays, dynamic social network content –such as competitions-, an APP for smartphones and specific TV sponsorships.