Publips-Serviceplan has started working with Hisense, the Chinese electronic goods multinational. Hisense, one of the Top 3 global television. manufacturers, will be the official sponsor of the Euro 2016 cup in France. This is the first time a Chinese company has sponsored the competition in its 56 years of history.

To communicate this sponsorship, Publips-Serviceplan has created a strategy for the Chinese multinational including outdoor media, PoS displays, dynamic social network content –such as competitions-, an APP for smartphones and specific TV sponsorships.

The campaign includes discounts in stores distributing Hisense products (e.g. Milar, Tien21 or Worten). Any consumer buying a product is also in with the chance of winning tickets to the Euro 2016 final (using a Facebook App where the fan can dream of their ideal location in a virtual stadium, should they be the lucky winner).

This in-store promotion will be complemented by a mass campaign on digital and conventional billboards throughout the country.

The digital billboards will show the results of Spain’s Euro 2016 matches in real time.