“Sueños por los Aires”, an airline that will fly those who don’t believe in your dreams as far as necessary

Florida Universitària has launched “Sueños por los Aires”, a new campaign to take away some of the pressure for young people making decisions about their future studies thanks to the creation of a fictitious airline. Publips-Serviceplan was the creative agency.

The initiative features two campaign videos, five product clips with a friendly flight attendant and a microsite www.suenosporlosaires.com, as well as a full social media campaign. The campaign’s participants will be entered into a prize draw and will be able to choose from five trips for two people to either Dublin, Berlin, Paris, Amsterdam, London or Helsinki, focal points and sources of innovation for professions such as videogame programmer, ICT and tourism professionals, tomorrow’s engineers or teachers, among others. They can take that person with them on the trip to get to know first-hand the future that awaits these new students.