Val Venosta kicks off its new campaign in Spain with another Golden Gold awards ceremony
Val Venosta Apples held its Golden Gold awards for the third time at Fruit Attraction, with the intention of celebrating the most hard-working greengrocers in the country. More than 3,000 businesses nominated themselves on the website www.premiosgoldengold.com and a panel of judges decided the winners, taking into account criteria such as category selection, presentation and information available about products, and customer service, even including visits to the shops of the finalists as mystery shoppers.
Best greengrocer in the neighbourhood
Best greengrocer in the marketplace
Most creative greengrocer
The action, developed by Publips Serviceplan, acts as the starting signal of the new communication campaign in Spain with the theme of care, both that which the brand gives to its apples, grown with an integrated production process to respect the fruit’s naturalness, and that which these high-quality apples bring to the body.
These messages will form part of the advertising inserts for print media and the television campaign with which it aims to reach consumers. These will also be the main themes of the informative material and press actions planned for this season, as well as for its activity on social media.
In order to strengthen its relationship with distributors and fruit retailers in Spain, the brand has designed a series of special actions. Additionally, Val Venosta Apples will once again celebrate the Day of the Greengrocer in February, which coincides with that of the patron of these professionals, Saint Dorothy. An event with institutional support which aims to bring attention to the fruit-selling sector.