William Hill launches its new campaign with Publips
William Hill, the United Kingdom’s international bookmaker par excellence has entrusted Publips with the TV campaign in our country. The campaign premiered coinciding with the start of the 2016-2016 Spanish football league.
It’s the adaptation for the Spanish market of a series of spots of epic nature. Specifically, they are a series of TV ads, one of 30 seconds and 4 of 20 seconds, plus a version of 60 for digital broadcasting. A campaign entitled “I am a football “and where you can see how all the History idols have been defeated one by one such as Alexander the Great or Napoleon but the spirit of competitiveness and the rewarding feeling of victory has prevailed throughout times.
“The most complicated but rewarding of the William Hill campaign has been finding the voice of football”– says Manu Cavanilles, General Creative Director of Publips-the narrating voice and the genuine star of the series of spots, since we had to find a voice with personality, expertise and with epic nuances that would connect with the Spanish market’s audience.
About William Hill
William Hill is considered one of the most important British bookmaker in the United Kingdom and one of the oldest, since it was founded in 1934. Currently, it is part of the FTSE 250 in addition to being a listed company in the London Stock Exchange and it’s a pioneer in online sports betting.