Publips-Serviceplan strengthens team with the incorporation of four professionals to New Business, Digital and Accounts.
Cristina Peñalba is a new hire for the Business Development department, under the supervision of the General Manager of Client Services and Expansion, Víctor Roca. Peñalba has a degree in Marketing and Advertising Management. She began working in advertising, marketing, brand management and local sales departments. With over 10 years of experience in media, advertising and events, she has worked for brands from diverse sectors such as El Corte Inglés, BMW, Samsung, Tag Heuer or Diageo.
On the other hand, Luis Rodriguez will fulfil the role of Social Media Strategist (SMS), reporting to Isabel López, Digital director. Rodríguez has a degree in Advertising and Public Relations and Higher Diploma in Image. He forged his career, among others, in Filmac, Havas Media, VG digital agency, Engloba and Weaddyou, always in the digital environment for firms such as Consum Supermarkets, Tourism Valencia, IVI or El Mundo.
De izquierda a derecha: Cristina Peñalba, Aida Moreno, Luis Rodríguez y Patricia Gómez
Aida Moreno also joins the digital team as junior SMS. Moreno is a graduate in Journalism, Postgraduate degree in Digital Marketing by the European University of Valencia and has developed her career in Noxvo or Altriam. In Publips-Serviceplan she will lend support to accounts such as Lactalis Group, William Hill, EDPr and Pick Up!
Finally, Patricia Gómez joined the customer service department as Account Executive. Gomez is a graduate in Advertising and Public Relations, graduate in Digital Marketing and Branding, and studies in Fine Arts at the Polytechnic University of Valencia. She will complete her training this academic year by pursuing Bootcamp Account Planning studies at Miami Ad School (Madrid). With a multidisciplinary facet, she has worked as Planner and Account Executive for Carrefour, Amstel, IKEA, Cruzcampo, Valencia City Council and Compañía del Trópico, among others.