On the occasion of Freddie Mercury’s 70th anniversary, Serviceplan and the Swiss fashion brand Strellson launched its new campaign. Therefore, the focus of the campaign is a version of the famous “Do not Stop Me Now”.
The cover of the digital spot was the work of MNEK. The English producer who has worked with stars like Beyoncé, Rudimental and Kylie Minogue, has composed a new version of the classic with the same lyrics.
For the first time, Strellson has opted for a purely digital media strategy and using an unusual concept in a fashion campaign: a video clip.
The concept of the campaign was created by Serviceplan and the direction of the video has been carried out by the duo Wolf & Lamm.