For another year, the Serviceplan Group has had some great achievements at the International Festival of Creativity Cannes Lions, picking up nine awards. Three of them were golds in the categories of Health & Wellness, Innovation and Technological Development and Design & Packaging for campaigns created by the independent agencies of the multinational group, which in Spain operates with the creative agency Publips Serviceplan.
Another three silver awards were received for Design & Packaging for Drinks, Product Design in Innovation & Media, in the section of digital branded content use. The Group’s success at Cannes was completed with three bronzes and a total of eight shortlisted campaigns.
Some great accomplishments for campaigns created by a Group that works under the transversal agency model the “House of Communication” and which will soon be finalised in Spain with the collaboration of Publips-Serviceplan (as the creative agency), Alma Mediaplus (as the media agency) and the incorporation of Plan.Net for the digital side.
Florian Haller, Serviceplan Group CEO congratulated all those at the Serviceplan Group following the success at the festival, commenting “9 Lions is something to be proud of, and the latest proof that our efforts at continued internationalization are paying off”. Alexander Schill, Serviceplan Group Global CCO said: “ÜberCreativity is at the heart of what we do, and the campaigns that won at Cannes this year are shining examples of this philosophy. I’m particularly thrilled that DOT won 2 Gold Lions, as this type of campaign is more than traditional advertising, it has the potential to change the lives of millions of blind and visually impaired people around the world.”
Below are the award-winning campaigns:
GOLD – DOT Mini. The First Smart Media Device for the Visually Impaired – Health & Wellness Lions – Health & Wellness Tech – SP INNO/SP KOREA/NEVEREST
GOLD – Making the World Accessible, Dot by Dot. – Innovation – Technological Development – SP INNO/SP KOREA/NEVEREST
GOLD – The Archaeologist – Ehinger Kraftrad – Design Lions – Packaging – Special Editions & Promotional Packaging – SP C3/SP CREATIVE BOARD/SP INNO
SILVER – Le Beck’s: The legendary Beer Can – Beck’s – Design Lions – Packaging – Drinks – SP CINT/SP CREATIVE BOARD/SP INNO
SILVER – DOT Mini. The First Smart Media Device for the Visually Impaired – Product Design Lions – Innovation – SP INNO/SP KOREA/NEVEREST
SILVER – Say it with Sky – Sky Germany – Media – Use of Branded Content created for Digital or Social – SP C1/hmmh
BRONZE – Autism can work – Andros – Brand Experience & Activation Lions – Corporate Social Responsibility (CSR) / Corporate Image – SP FRANCE
BRONZE – Fittle – LV Prasad Eye Institute/Ravensburger/WHO Collaboration Centre – Product Design Lions – Infants Products, Toys & Educational Products – SP H&L/SP INNO
BRONZE – The Shortcut Billboards – MINI – Media – Use of Ambient: Large Scale – SP CX/NEVEREST
SHORTLIST – Le Beck’s: The legendary Beer Can – Beck’s – Design Lions – Packaging – Special Editions & Promotional Packaging – SP CINT/SP CREATIVE BOARD/SP INNO
SHORTLIST – The Shortcut Billboards – MINI – Design Lions – Brand Environment & Experience Design – Wayfinding & Signage – SP CX
SHORTLIST – Featuring Alexa – Too Many T’s Ltd. – Mobile Lions – Content for User Engagement – SP INNO
SHORTLIST – Bulletproof Brochure – BMW – Print & Publishing Lions – Publications – Commercial Publications – SP CHH/MP
SHORTLIST – Autism can work – Andros – PR Lions – Retail – SP FRANCE
SHORTLIST – DOT Mini. The First Smart Media Device for the Visually Impaired – Product Design Lions – Infants Products, Toys & Educational Products – SP INNO/SP KOREA/NEVEREST
SHORTLIST – Adoptify – Tierschutzverein München – Media – Use of Audio Platforms – SP CX/NEVEREST/PN M2/PN T
SHORTLIST – DOT Mini. The First Smart Media Device for the Visually Impaired – Sustainable Development Goals – Quality Education – SP INNO/SP KOREA/NEVEREST