An acid attack woman was present on 8 March, International Working Woman’s Day, on the set of News X the TV news channel of India to raise awareness of the scourge of gender violence in India. An awe-inspiring PR action by Serviceplan Health & Life and Serviceplan India. This station belongs to ITVNetwork and it is India’s fastest growing broadcasting group, with two national news channels, four regional news channels, two dailies and several digital platforms, totalling over 100 million viewers and readers daily.
In addition to the PR campaign, other PR actions help raise awareness on this cause. A panel discussion with various opinion makers in India, publications on social media platforms, advertising banners on different websites and television promotions. The intention is to approach the scourge of gender violence in India.