Willy Lomana and Carmelo Rodríguez join Publips-Serviceplan as Executive Creative Directors.
The coordination and supervision of the creative teams at the Publips-Serviceplan headquarters in Madrid lies among their responsibilities. On the other hand, , Rafa Pomares and Jorge Cervera, will continue as Executive Creative Directors at Publips-Serviceplans innovation and creativity lab in Valencia.
Lomana and Rodríguez have been working in the European and American market as a creative duo for a decade. During the las 8 years they have worked at Bravo Y&R in New York as Creative Directors and as Associate Creative Directors at The Vidal Partnership. Prior to this in Miami for the *S,C,P,F… América and Contrapunto BBDO Madrid.
Throughout their extensive experience in the sector they have worked for accounts like Mazda, Chrysler, Mercedes Benz, Smart, Heineken, Campbell’s soup, Prego, JCPenney, Amnistía Internacional, Rémy Martin, at&t, DHL, Canal+, Licor 43, Miller y Coors Light, among others.
In this sense, the General Director of Serviceplan Iberia, Louis Piquer, affirms: “Willy and Carmelos incorporation is very exciting. We believe that their freshness and their new way of understanding communication, based on their expertise in the US market, will bring very interesting campaigns to the national scene.
Lomana and Rodríguez affirm: “When we first arrived to Spain from the US we noticed a lot of negativity in the sector. However, we have joined Publips-Serviceplan during a turning point, where everything is happening very fast, and the energy is contagious. Publips-Serviceplan has a young, eager and very talented team. We look forward to start doing things together”.